
An exclusive sales event took place today to mark the launch of the 48 ’surf pods’ situated on Boscombe seafront within the Overstrand complex. The pods, which are for day use only, have been designed by Wayne and Gerardine Hemingway MBE – creators of the iconic Red or Dead fashion brand. They are available to purchase on a first come first served basis and are divided into single, double and ‘pentapod’ corner versions.
Wayne Hemingway’s designs pay homage to the Overstrand’s 1950s heritage including feature walls, using vintage, coastal artwork from the Hemingway’s personal collection. Pods feature mains electricity, hot and cold running water, and French doors leading onto private balconies overlooking the beach and surf reef, which is anticipated to be completed this Autumn.

Wayne says:
Bringing this great building back to life and creating an opportunity for people to buy their own little seaside haven, complete with views to die for, and with access to a great beach, cool new restaurant and surf shop and surf school, has been great fun and a privilege. This really is a unique project and those of us who will have access to one of the Overstrand Pods will be fortunate souls indeed. I can’t wait to bring the family down to ours. The re-imagining of the Boscombe Overstrand will undoubtedly contribute significantly to the resurgence of Boscombe.
Roger Brown, Director of Leisure Services says:
The pods fit the feel and look of Boscombe seafront perfectly. The £11million Regeneration project is turning Boscombe back into a holiday resort in its own right, with a unique identity. The successful opening of Urban Reef restaurant, Sorted Surf Shop, Reefside catering and the transformation of the seafront, Boscombe Pier, and Boscombe Chine Gardens combined with the construction of the surf reef is making this area the most innovative seafront for the beach pods.
Prices are £64,995 inc. VAT for a single pod and £89,995 inc. VAT for a double. Photography by Avanti Web Media.
Watch a video of Wayne Hemingway talking about the surf pods:
Boscombe beach-goers will soon be able to store their deckchairs in the best beach huts in the world.
That’s the bold claim made by tourism chiefs as they unveiled artist’s impressions of what the hip new huts or “surf pods” will look like.


For more information, read today’s article in the Bournemouth Echo
Article Reproduced with Permission.
The neglected wooden and concrete 1958 Overstrand building is getting a makeover this year, with the addition of 31 new beach huts. These ’surf pods’ have been designed by Wayne and Gerardine Hemingway MBE – creators of the iconic Red or Dead fashion brand.
Wayne talks about how he plans to transform the area directly overlooking Bournemouth’s Surf Reef.

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