Comments on: ASR Announces Completion of Bournemouth Surf Reef

By: ian terry

ian terry — Thu, 20 Oct 2011 16:14:14 +0000

Well done ASR, you were fortunate in dealing with the fools at bournemoth Borough council.You have been paid a rediculous amount of money for sand bags that do not work, are failing to even stay together- YOU HAVE RIPPED OFF THE TAX PAYERS
You claim the reef is complete, no its not and even if it were it does not work, so by what margin do you consider this to be a success?
as before you were extremely lucky in finding the most incompetant council in Britain to deal with.
thanks ever so much

By: Damian Smith

Damian Smith — Sat, 20 Mar 2010 11:04:18 +0000

There is an article in todays FT regarding the reef and the lack of surf generated from it.
I am from Mt Maunganui, where the orginal reef was installed, it too has the same issues as moving sandbags and we also here the same line, that more work is needed.

Although the reef is a good idea, it is a waste of money, you cant expect the sand bags to stay there, nor it seems can you expect surf from it

ASR in my and many other peoples view it is scam and a money making machine for the directors.

By: John

John — Mon, 02 Nov 2009 21:05:05 +0000

Maybe with the storms coming, we will see some real surf

By: Luke

Luke — Tue, 27 Oct 2009 14:09:13 +0000

Ahha I love the way there is very little mention of what the council originally put so much emphasis on – the surf! And it is now being described as a multi purpose reef opposed to a surf one. I think this is the council and ASR covering themselves as everyones starting to realise that its not working (waves wise) nearly as well as they’d originally planed, and yes I know, it needs time to sink into the sand etc, but I still think they’re getting a bit nervous.

By: Alicia Schwartz

Alicia Schwartz — Fri, 23 Oct 2009 18:03:37 +0000

Hello BournemouthSurfReef.com Readers,

My name is Alicia Schwartz and I work with the ASR Ltd team, the company responsible for the newly completed Bournemouth Reef. We understand the confusion on the delay and hope this provides clarity.

While one of the possible outcomes of building a multi-purpose reef is improved condition for recreational activities, including surfing, diving and fishing, a reef is not a wave machine. The reef does not create waves, but instead acts as a ramp that changes the way the waves break – it harnesses existing wave energy that used to break on the sand, causing erosion, and channels it to break on the offshore reef instead. As a result, the beach is protected, ecology is enhanced, and improved conditions are created for surfers, divers and fishermen.

The weather conditions needed to see the reef’s benefits simply haven’t occurred yet. The Bournemouth reef hasn’t had groundswell events yet to “optimize“ the reefs performance, however, it has already been producing some great waves.

An impartial third party research firm conducted a study and found that the marketing and PR value of the Reef in Boscombe, even before its completion, is estimated to be greater than £10 million pounds which is over 3X the total cost of the reef. The thriving restaurants – some of which are named after the reef like “Urban Reef” and “Reef Encounter” – and increased retail activity and hotel accommodations (even during a recessionary period) also are positive indicators of economic stimulus.

If you have any questions please feel free to directly contact us at: enquiries@asrltd.com or Alicia.Schwartz@KBstrategies.com. We encourage an open dialogue on the benefits of multi-purpose reefs (Artificial reefs).

Sincerely,

Alicia Schwartz
Marketing, ASR, ltd
http://blog.asrltd.com
http://ASRltd.com

By: time_nor_tide

time_nor_tide — Thu, 22 Oct 2009 12:22:35 +0000

The Boscombe Reef, built as a cost of £2.6 million, was expected to attract thousands of surfers.

But its official launch has been delayed while designers try to figure out why it’s not working.

Disappointed surfer Anthony Bulger, 26, said: “Today should have been a perfect day to catch some good waves, but we haven’t seen a single one.”